Before I scaled my own brand (luxusbetten24.de) from zero to €2 million monthly revenue (with 95% Google traffic), I spent several years as a contractor inside Google.
There, I got a behind-the-scenes look at the world's #1 search engine and learned how Google really works—insights that are limited to a handful of people worldwide.
I realized that almost all D2C founders make the same critical mistakes:
Instead of developing individualized strategies that exploit market gaps and strengthen their positioning, they rely on standard solutions with no real strategy (like basic PMax setups)
Instead of using cutting-edge formats to gain a clear competitive advantage, they stick with outdated methods that might have worked 5 years ago
Instead of building internal expertise to operate independently, they stay dependent on external agencies and remain in a vulnerable position
When I removed these stumbling blocks for my own brand, luxusbetten24.de hit €1 million monthly revenue in year one—and over €2 million in year two.
After receiving more and more inquiries from founders facing the same challenges, the next step was obvious:
I founded Cyrus Digital and quickly became the go-to Google strategist for D2C brands serious about maximizing their acquisition potential and consistently acquiring new customers at scale.
In 2025, many know me as "The Google Guy," and I've shared these insights on some of the biggest stages in the world—including Affiliate World, OMR, and This Is Marketing.
In 2023, I co-founded the Made Men mastermind with Carl Weische, where I bring together top eCom players like Christian Wolf and Sebastian Szalinski to discuss the behind-the-scenes secrets of the most successful D2C brands alongside other 8-figure brand owners. At the most exquisite locations. Invite only.